Carbon Nanotubes in perfection!

Throughout his inimitable professional career, Boris Becker provided a new impetus for tennis through his powerful style of play. Now, with his new tennis brand, he is playing a decisive role in promoting the development and construction of innovative rackets. The power material DNX was just the first step here. BORIS BECKER TENNIS is now launching two further development stages at once: the innovative material DELTACORE and the novel DOUBLERAIL design!

On the basis of their wealth of experience with DNX, our engineers have intensified their cooperation with the renowned Fraunhofer Institute and have developed DELTACORE, a revolutionary carbon fibre material which offers a previously unequalled combination of stability and shock absorption. Research at molecular level has enabled the concept of the high-strength CARBON NANOTUBES to be further optimised and tailored even more precisely to the specific requirements for tennis.

Three comfort-oriented DELTACORE rackets will celebrate their premiere in the new season, all of them in the new DOUBLERAIL design.

The BECKER 11 Mid (93in2/600cm2) is engineered for the most accomplished player. This flexible mid size racquet is designed to maximize the feel for the ball and hence support control. Due to its open 16x19 string-pattern, the BECKER 11 Mid generates great top spin and plays more forgiving than your traditional mid size racquets. The DNX reinforced areas in the racquet head (3 & 9 o’clock) and above the grip, add stability on off-center shots and assist in generating additional power. It will convince the accomplished players with its flexible frame construction for maximum control, while the DNX enhanced areas generate additional power.

This unique combination of stronger and more flexible sections within this flexible frame gives the player an unsurpassed performance feeling. With an unstrung weight of 330g/11.5oz the BECKER 11 Mid is the heaviest racquet in the collection, but with a head-light balance (31cm/1.3inHL) and a low swing-weight, it remains very maneuverable for an easy handling.

The second new racquet introduction of the season is the BECKER PRO ATTIVA. Designed with all the power enhancing features of the BECKER PRO, but fine-tuned to the specific needs of the modern female tennis player. The BECKER PRO ATTIVA features the ATTIVA concept which is the women-specific technology package. ATTIVA was developed with the specific focus being those anatomical differences between men and women. This racquet concept is gender-focused - engineered with specific technologies only found in the ATTIVA racquets. The ambitious, serious female tennis players will benefit due to the three unique properties:

1. Optimized weight and balance - for an lighter swing-weight

2. Rounder and softer Grip anatomy - to better fit the female palm

3. Sensor Plus Handle System - for superior dampening features

The BECKER PRO ATTIVA is designed for the ambitious female player, that looks for a racquet to generate additional power, but also look for a maneuverable frame and forgiving. Along with the open string-pattern and the 645cm2/100in2 head-size, the BECKER PRO ATTIVA was developed with and for top ranked players. The overall unstrung weight of 9.5oz/270g is an ounce (25g) lighter than the BECKER PRO, and hence ensures a more maneuverable handing.Just ask former top ranked junior player Dominika Cibulkova from Slovakia; she has switched to the new BECKER PRO ATTIVA and will continue to raise the level of her game on the WTA Tour this season...

Boris Becker Tennis is proud to present the newest racquets for the Spring 2008 season, introducing three new racquets for serious players: BECKER PRO, BECKER PRO ATTIVA & BECKER 11 Mid.

Today, we will be introducing the new BECKER PRO. The BECKER PRO features a stiffer frame construction and therefore is focused on generating additional POWER. It is destined for players who are looking for extra speed and want to transfer more spin to the ball. The evenly balanced BECKER PRO has a MidPlus head-size of 100in2/645cm2 with a 23mm beam. This firm frame construction in combination with the unstrung weight of 10.4oz/295g is designed to provide players with optimal feel for accurate ball-placement and an open string pattern for precise spin potential.

We are also happy to announce that the number one ranked junior in the World Ricardas Berankis from Lithuania has switched to the new BECKER PRO and will be competing in his first full year on ATP Tour this season. Watch out for Ricardas, bound to turn more heads in the future.

Stay tuned for more information on the other two new BORIS BECKER TENNIS introduction this Spring.

Jamie Baker reached the main draw of the Australian Open after defeating Daniel Koellerer 6-4 6-4 in his final qualifying match in Melbourne. The British number three kept cool despite some gamesmanship from the Austrian to book his Melbourne berth.

"I'm delighted - it is a huge step in my career to do that as I have beaten three really good players to qualify," said the 21-year-old Scot. Baker faces big-serving Croatian 20th seed Ivo Karlovic in the first round. He showed his maturity as Koellerer tried to put him off his stride in their match. Koellerer hit an under-arm serve in the fifth game of the first set, and took an injury time-out when Baker was one point away from a crucial break in the second.

But Baker knew what to expect having spoken to several players in the locker room about the Austrian's tactics. "It was difficult, but I was expecting it as the players told me in the locker room how he tries to bend the rules," he said. "The best way for me to go about it was not to give him any energy and focus on my game."

Jamie wears Boris Becker Tennis apparel and plays with the new Becker 11. Look out for Jamie this season, as he looks to improve his ranking and reach a spot in the top 100. Good job Jamie, keep up the great work.

The No. 1 junior tennis player in the world Ricardas Berankis from Lithuania will start the 2008 season with a new racquet. Ricardas has been playing with the DNX 8 from Völkl Tennis for the last 2 years and has now decided to switch to the new BECKER PRO by Boris Becker Tennis.

"Today's tennis game is all about Power. It is so fast, so you need the right equipment to compete. Power is what I look for in a racquet. This new BECKER PRO definitely gives me what I need with-out loosing the control. I can feel how the racquet generates more speed. I like it!"

Ricardas made Lithuanian tennis history in 2007 when he became the first player from his country to win the junior US Open Title in September. But that was not the only title for him last year. He also won the junior world championships and needed to win his final two tournaments of the year to finish the season on top. Berankis did just that - winning the Orange Bowl and the Yucatan Cup in Mexico - to capture the season's junior world title.

Look out for Ricardas and his new BECKER PRO in 2008, bound to turn some heads. The new BECKER PRO will be in selected Tennis Pro Shops around the world February 1st.

In the Jan/Feb 2008 issue of the German Tennis Magazine, 19 racquets from all manufacturers in the category "Tweener-Power-Racquets" were tested. Competing against HEAD's new Metalix 2&4, PRINCE's O3 Zone Four & Speed Port Silver, and Wilson's K Four, the BECKER V1 proved to be a clear winner.

The BECKER V1 continues to feature the characteristics that have made this model an icon in the tennis industry. The 4 areas of Big Grommets along with the variable high beam frame construction have always been unique trademark elements. With the highest ratings in Power and Comfort the new BECKER V1 continues the long tradition of superior performance characteristics of the V1. It has long been known to be a synonym for comfort and the newest creation, BECKER V1 is no different.

The interaction of two dampening technologies (SENSOR PLUS SHAFT and SENSOR PLUS GRIP DAMPENING) make this model one of the easiest racquets on the arm.

Here are a few quotes from the test:

"The BECKER V1 has everything a light-weight "tweener" needs: Power, Comfort and an easy handling."

"The additional dampening features in the shaft and in the handle, not only absorb the harmful vibrations very well, but they still enable a great feel for the ball."

"The BECKER V1 is our Test-winner, because despite all the Power that the racquet generates, it is still very maneuverable and has great control!"

A great review with the perfect test result. Introducing the BECKER V1: Power, Comfort and Control, all wrapped into one racquet.

Long before the new 2008 BORIS BECKER TENNIS apparel collection SIGNATURE LINE is available in stores around the world, two of our sponsored players got their first glimpse of the new Polos and Shorts. Jamie Baker (UK) and Benjamin Becker (GER) were both in Fort Lauderdale, Florida over the weekend for a photo-shoot with new SIGNATURE LINE.

"Wow, this is sweet," were Benjamin Becker's first words when the collection was first presented to him. Jamie Baker added: "I especially like the orange, it matches the color of my Becker 11. Great combination for next year."

The SIGNATURE LINE collection is scheduled to hit tennis shops in March 2008, but both players will already start to promote the range at the 2008 Australian Open. 

Benjamin Becker: "Last season I wore the black & white TEAM collection and the polo shirt with the pinstripes was my favorite. It is great to see that we are continuing to use the pinstripe design next season, only this time with some fresh colors. I like it a lot, I am sure that the orange we will turn some heads next year!"

"It's not only the design and style of the clothes that is important for me," said Jamie Baker. "Almost more important are the fabrics, materials and cut of the shirts. This COOL FIT material is perfect for match play. Not only does it absorb the sweat very well, but it is also so comfortable. It feels good wearing it and the cut gives me enough room to move in."

Thomas Römpke, the Boris Becker Tennis Product Manager was also in attendance that day in Fort Lauderdale and coordinated the event. He could tell that both players enjoyed themselves on court during the shoot: "Both Benjamin and Jamie are real professionals. I think we got some great pictures of them in the new apparel. And one thing is for certain: They both really like the new clothes!"

Look out for a couple more teasers in the next few weeks to get a first impression of the new Spring/Summer collection. SIGNATURE LINE is coming in March: Stylish Tennis Wear with high quality materials, perfect for every tennis player.

Boris Becker just turned 40, but he is not about to slow down at all. In an exhibition match against his former Davis Cup Team-mates Charly Steeb, Eric Jelen and fellow ATP Legend Henri Leconte, Boris showed up in Oberhausen GERMANY in new attire. He was wearing the new Spring/Summer 2008 apparel collection called SIGNATURE LINE. Boris gave the spectators a brief glimpse of what will be introduced next year, and showed off two different polo-shirts.  "I like the new range a lot. It has a lot of fresh colors and this COOL FIT material feels really good on court," said Boris after the match. Indeed, the new SIGNATURE LINE features colors like Ocean and Orange. In combination with the traditional white tennis colors, the SIGNATURE LINE is designed for the modern tennis player, that is looking for fashionable, yet functional performance wear.  Here is a sneak peak of what is coming this Spring: The BORIS BECKER TENNIS Signature Line! Performance Tennis Wear for your advantage! More to come soon ...

Benjamin Becker has been having a hard time on the pro tour in recentmonths. He entered the Thailand Open on the back of seven consecutivefirst-round losses, including the US Open. This week saw his fortunereversed and he was back to playing the power tennis that made him turnheads last season. This week in Bangkok, the unseeded Benjamin Becker showedwhat he is capable of when his game is on. Not only did he defeat the fifthseed Carlos Maya in the first round in straight sets, but he also beat thethird seeded player Tomas Berdych in the semi finals to advance to his firstATP final. In their fourth match against each-other, this was Benjamin'sfirst victory against the strong Czech. In the finals, Benjamin lost toRussian Dmitry Tursunov."It was a good week for me to make my first final ever," Becker said. "Iwould have liked to have won the title, but you can't have everything.Dmitry played too good for me today. I felt like he couldn't miss. He put alot of pressure on me and he won all the important points."Benjamin showed off the new Boris Becker SERVE CHILLED apparel collection,not only on court but at several off court promotion events.Welcome back Benjamin, keep it up your power tennis and good things willhappen.Photo credit: Thailand Open

Benjamin Becker is back to his winning ways again in Bangkok. He has advanced to the quarterfinals, after beating the number 5 seed Carlos Moya in the first round. “i feel good and am hitting the ball well. Lets see how far I can go here!”Benjamin also took some time out of his busy schedule for a couple of promotion appearances in Bangkok. Here you can see Benjamin  trying out Thailand's Thai Boxing (Muay Thai). Becker: “It was really interesting. It’s something I’ve never done before in my life. I’ve just watched it on TV a few times. It’s amazing to see how fast and good these guys are.”"I think it’s a really good sport. It’s good to get to know your whole body. You get really fit and develop all the muscles in your body. I think Thai boxing is also good for tennis and maybe something I would like to do later. I hope it’s not the last time I’ve tried out Thai boxing.”Benjamin is wearing the new SERVE CHILLED apparel collection by Boris Becker Tennis. His Serveman is seen everywhere. His agent Norman Canter was joking with us: "His apparel might not be made for kickboxing but BB clothing will hold up to the toughest competition!”Keep up the hard work Benjamin and good luck in your quarterfinal match against fellow German Dominik MEFFERT.Photo credit: "Thailand Open". 

Before a new tennis racquet is introduced to the market, many months of play-testing are necessary to achieve the desired playability. For our R&D department this stage is a critical part in the development process of new frames. “Some racquets need more testing than others, that for sure,” says Product Manager Thomas Roempke. “One of the most important aspects though, is that the racquets are tested by the target market. When we were developing the Becker 11 last year for example, we made sure players that usually play with a thin beam, flexible frame & prefer a dense 18x20 string pattern, did most of the testing. It would not make sense to have let beginners test this frame, as they would not be able to make the necessary judgments.”This year a play-test took place in Barcelona, Spain at the “Barcelona Total Tennis Academy” (BTT) with Head Coach and part owner Jordi Vilaro. “The Academy has been a Völkl Tennis partner for the last 4 years,” says Jordi.  BTT has always been an integral part of testing the newest tournament level racquets, such as the Tour Series and the newest DNX models, like the DNX 10s, the DNX 9 and especially the DNX 8.This year, the Engineers and the Product Manager brought their newest creation to the BTT courts. “The BTT Academy is the ideal location to test our new player’s sticks,” says Thomas Roempke. “There are so many pros here and along with their coaches we can get a lot of helpful feedback that is used to fine-tune the racquet in a rather short time.” On the agenda in Barcelona was the testing of the newest player’s racquet in the BORIS BECKER TENNIS Collection, which is scheduled to be introduced in 2008. “These guys are the ideal play-testers, their extreme topspin and powerful ground-strokes represent the new tennis playing generation. This is the target market for our newest racquet innovation. That’s why it is so important to hear what they think of our newest development. Who better to ask than the pros themselves,” says Lars Keller the Player Service Manager.

Jordi Vilaro has been an integral part of the play-testing procedures in recent years. His academy with top ranked juniors and ATP players has been a partner of Völkl Tennis and Boris Becker Tennis for the last 4 years.

One of the players at the BTT Academy is Tomeo Salva. Tomeu has been playing with the BB7 in recent months and most noticeably has been the doubles partner of Rafael Nadal in several ATP tournaments this year. “Tomeu is the prime candidate for this new Boris Becker Tennis racquet. His game is based on great top-spin, a big forehand and great footwork. He is looking for a racquet that delivers a lot of power. This new frame is definitely going in the right direction,” says the Völkl/BB Tennis Sales Manager Emilio Falcetto in Spain.

Here is Tomeo Salva on court, testing the new frames. “One of the most important things when testing new racquets, is that the frames need to be identical to what the player is used to playing with!

Benjamin Becker returned to New York, the place where he recorded the biggest victory of his career last year. In an epic battle, Benjamin beat André Agassi and send him into retirement, as he advanced to the Quarterfinals. At this years US Open, Benjamin is playing in the new Boris Becker Tennis Apparel Collection SERVE CHILLED. "I love the bright colors, especially the orange and the blue. They are fresh and a welcome change form the white that everybody else is wearing," says Benjamin, who has been sponsored by Boris Becker Tennis since February.We also had a chance to meet up with his Coach Jean-Luc Fontanot (right) and his manager Norman Canter (left). "Benjamin is a very talented player, I am sure he will turn some heads in the future," says coach Jean-Luc. "He is a hard worker in practice and that will result in wins on court."Norman Canter has been Benjamin's agent since he turned Pro 2 years ago straight out of college. "The fact that both Boris and Benjamin have teamed up makes perfect sense. BB and BB make a strong partnership! We are excited at the possibilities we will have in the future," says Norman, whose agency Renaissance Tennis is based in Florida.Check out the web-page for all the different styles and colors of the SERVE CHILLED Collection:

www.borisbecker.com/en/apparel/serve-chilled/tennis-all-court/

Boris Becker was everywhere in Stuttgart. Right before the start of the Mercedes Cup in Stuttgart, Boris Becker held an exhibition match against one of his old mates Goran Ivanisevic and the proceeds went to the Laureus Charity. Boris is a founder of the Laureus Charity and promotes it where ever he can.Since Tennis was the focus in Stuttgart this week, Boris took this opportunity to introduce his new brand Boris Becker Tennis. Boris himself was playing with his new racquet, the Becker 11 and also wearing his new apparel collection. The new SERVEMAN Logo was everywhere to be seen, as the the ball-boys along with the umpires were dressed in the Boris Becker apparel as well.

"Stuttgart is so close to home from me, I basically grew up a few miles away. It is also an important tournament for the ATP and that is why I am happy that we were able to sponsor the umpires and ball boys with my new collection. They were all looking great!"Boris Becker Sports also took the opportunity to display the racquets and clothes at their booth on site. "The pin-stripe polo shirt that Boris was wearing on Sunday was in high demand," said Dirk Paulus General Manager of Boris Becker Sports in Germany.Benjamin Becker was also in action in Stuttgart, showing off his Boris Becker apparel. He also found the time to come by the booth and sign some autographs and pose for pictures with fans.

Boris Becker Tennis was also present at the ORDINA Open in Rosmalen, Holland. "The BECKER 11 is the racquet that most of the customers were interested in. Not only the bright orange color make it so attractive for Dutch people, but the weight and balance really convinced the players," said Peter Kempers Sales Manager in the Netherlands. "Especially the 295g version was turning some heads! We kept hearing how maneuverable and fast it felt, while swinging it through the air."The Becker 11 was developed in collaboration with Boris and it took the Engineers and Product Management Team nearly 18 months to complete his newest racquet. In numerous play-tests, Boris fine-tuned the playability to his performance standards. The result is a true BECKER: a flexible tournament player's frame with added stability features thanks to the DNX material with the goal to enhances ball acceleration. Perfect for every serious player!

BORIS BECKER TENNIS - A Powerful Experience

At the grass court tournament in Hall, Germany, Boris Becker Tennis presented the newest products: "The new apparel collection is on fire and the customers are digging the new Serveman logo!" said Lars Bornemann the Sales representative at the booth.

Indeed, the new tennis brand is turning heads and customer feedback has been extremely positive as Boris Becker Tennis continues its launch ...BORIS BECKER TENNIS - A Powerful Experience

At this Year's master Series Tournament in Hamburg Germany, the company BORIS BECKER SPORTS launched its newest tennis brand: Boris Becker Tennis. Boris Becker personally took the opportunity to introduce his newest racquet: the Becker 11 along with his new apparel line. The booth on site had all the apparel and racquets on display and made an instant sales impact.BORIS BECKER TENNIS - A Powerful Experience 

HAMBURG - Boris Becker has made it official: „I am here to introduce a new Tennis brand, called BORIS BECKER TENNIS.“ The new direction and strategy were introduced in Hamburg this May. His new strategy for the future is here and is ready to take the industry by storm. The former Wimbledon Champion took the opportunity to present his new brand and held a Press Conference for the Media, introducing his visions. One focus in Hamburg was the presentation of his new racquet, the Becker 11 along with the new apparel collection.However the most anticipated moment of the evening came when Boris unveiled the new company logo: the SERVEMAN. Knees bend, the left hand tossing the ball, the right arm on the backswing — the SERVEMAN is born, an image, a motion as unforgettable as his 3 victories in Wimbledon.

„My game has always been built on my first serve and in difficult times, it was always something I could rely on. We needed a strong symbol that is as unique as the products we are offering. A special symbol that represents my heritage and my attitude. The SERVEMAN was the perfect fit.“

Boris Becker introduced his newest racquet: The Becker 11 along with the new apparel range. „We are combining modern design with innovative technology, to offer our customers the best possible products. I know what is needed on and off the tennis court, i have always had high standards and been very precise with my equipment. This has always been important to me and it is a cornerstone in the philosophy of my tennis company.“Boris Becker also took this opportunity to introduce the newest member of his team: Benjamin Becker.  Benjamin Becker is the on-court testimonial for the Boris Becker Tennis apparel collection. All shirts and shorts will feature the SERVEMAN and the focus is on functional tennis wear. Not just the same initials and the same last name, but the two share a passion for tennis. Benjamin is the perfect ambassador for the apparel line, and we are very happy to have him on board!“ Benjamin Becker has made a tremendous impact onto the tennis scene, jumping from position 1000 to number 42 in just 18 months. He is known for beating Andre Agassi at the 2006 US Open, ending his career. BORIS BECKER TENNIS has a lot to offer. Check out the newest products of BORIS BECKER TENNIS on the new web-site today. www.borisbecker.com